Tag: branding

Things to consider in designing your company’s website.

Things to consider in designing your company’s website.

The competition in the business industry is getting stiffer. That’s why brands or companies should be able to compete well with their competitors in order to survive in the market.

In order to generate more sales, a brand must understand the journey of their clients during the pre-purchase stage. In this buying stage, clients are searching for products or services that will meet their needs and wants. Nowadays, clients search for information online, and thus, companies should make sure that they have a great online presence.

A website is one of the marketing collaterals that a business should have in order to make sure that during the time that a client searches for information, they will find your business or brand. A website is a collection of several Web pages that contain the information that clients need to know about your product or service. It has to be user-friendly and have complete information in order to increase the chance of winning clients.

Here are the things that you can consider when designing a website for your business.

Know your goal and objectives. Understand what your company is trying to achieve. Would you like your website to be purely informative or you want it to be interactive where your clients can make actions such making transactions.

Understand your brand. This is important. Know who you are and what you are as a brand. Understand your brand personality and identity. Your website designs and vibe will be based on you as a brand.

Understand your audience. It’s important that you know and understand your target audience. Your website design will also be based on your target audience. Is your market attracted to an interactive website or they are the type who want a simple and static website?

Check your competitors and see how their website looks like. Try to navigate their website and find out what they are lacking and incorporate them on your own website. There’s nothing wrong with benchmarking because it can help you designing an effective website for your brand.

Updates and trends. It’s important that your business is always updated on the latest trends on your website. There are companies that specialise in website design and development like Collarfinder that is publishing articles about the latest trends and updates in website.

Your website should stand out and the information about your brand should be complete and accurate because if not, they will be dissatisfied and your chance of winning those prospects is low. A brand with a website is not enough, it should be an effective website that will bring in more sales for the company.

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10 Reasons Why You Need To Hire a Copywriter for Your Business

10 Reasons Why You Need To Hire a Copywriter for Your Business

When contemplating hiring a copywriter, one of the first questions is: “What will it cost me?”

Fair enough that you want to know what it will cost you in monetary terms, but do you ever stop to think what you actually get back in return?

1. Copywriters save you time

Outsourcing work (whether it be your accounts, cleaning or copywriting), frees up your time. Instead of wrestling with the time-honoured question of “there” or “their”, you can get on with building your business, sourcing more clients, or simply taking time to have that cup of coffee.

2. Copywriters save you money

Hiring someone to do the job properly first, is more cost effective than trying to do the job yourself and ending up with a sub-standard result. When it comes to business, particularly small business, time is money. Time spent fluffing about with ineffectual content, is time (and money) wasted.

3. They have fresh eyes

Hiring a copywriter external to your business is a great thing. They are able to look at your business with fresh eyes. They can quickly get an unbiased ‘feel’ for your business. They can determine if there are conflicting or confusing messages. They are able to identify what is working and what is not working.

4. They can communicate clearly and objectively

Copywriters are experts at communicating. They can spot spelling and grammatical errors instantly. They can identify any industry-jargon that may be confusing to potential clients. They can also write objectively, something that can be difficult when you are too close to your own subject matter.

5. Copywriters are professionals

Good copywriters are professionals. Many have qualifications in journalism or writing. Many have worked (in previous lives) in the marketing and communication field, thereby bringing a wealth of experience and knowledge to their current careers. Like all professionals, they usually invest money and time into developing their careers and businesses. Hiring a copywriter means you’re working with another professional in your business.

6. Some copywriters are specialists in their field

Some copywriters specialise in different industries. While they can still write for the ‘general market’, hiring a copywriter who specialises in your particular field is a smart move. Not only are they well versed in the type of language used in that industry, they are likely to have a lot of background knowledge and experience in that field, and know exactly how and where to source information.

7. Good copywriters can write across a variety of different industries

Good copywriters should be able to write across a variety of different industries for a variety of different audiences and media platforms. So if you have a ‘general’ writing task, it shouldn’t matter if they specialise in a particular area if you want to hire them for a ‘general’ writing task.

8. Copywriters are creative

Copywriters can turn boring sentences into something that pops. In the digital age, fresh new content is vital. Hiring a copywriter means that you will always have new content for your website, thereby making your site high-quality and favored by Google.

9. They can help with branding

Your brand is key to your success. Creating a brand helps customers identify with products and services they can trust. Engaging a copywriter can help you develop and strengthen your brand by ensuring your key messages and the way you deliver them are consistent. A good copywriter can also help you develop a Style Guide, to promote consistency in your writing, branding and marketing.

10. Copywriters focus on writing

While it can be tempting to try to write copy yourself, how many other things are you trying to juggle? Can you honestly give writing your full attention and focus, or are you likely to be interrupted by other emergencies and tasks that simply can’t wait? If you employ a copywriter, their job is to write — nothing else. Which means your content is created quicker and easier than if you were to do it yourself.

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