Job Description:

• Brand Strategy Implementation: Responsible for designing and implementing brand growth strategies and initiatives both online and offline.
• Business Planning: Develop marketing programs aligned with overall business directions.
• Consumer Insights: Conduct consumer immersion and other relevant consumer insights exercises.
• Business Performance Monitoring: Monitor business performance and generate actions to improve brand preference and power.
• Project Management: Manage end-to-end project execution for assigned brand/product projects, from identifying opportunities to campaign planning, execution, and post-evaluation.
• Collaboration: Collaborate with Marketing Services and Trade Market on new launches and market opportunities.
• Marketing Forecasting: Prepare marketing forecasts based on the marketing calendar.
• Supplier and Agency Coordination: Work with suppliers and creative agencies for briefs and execution details, in coordination with internal cross-functional teams.
• Competitive Analysis: Monitor competitive pricing and product performance.

Job Requirements:

Education and Experience:

• Bachelor’s degree holder in Sales, Marketing, or Business-related courses.
• At least 10 years of experience in brand/product marketing, with at least 3 years in a managerial capacity; experience in FMCG/food brand is a plus.
• Exposure in new product development and launch.

Skills and Competencies:

• Strong business mindset and analytical power.
• Proven ability to demonstrate data-driven decision-making and forecasting experience.
• Passionate about growth with strong time management skills.
• Excellent project management skills, able to effectively manage multiple projects.
• Creative and results-oriented.
• Good written and verbal communication skills.