What is this role, and how does it positively impact the business?
The Marketing Coordinator for Digital Events provides event management and logistical support for digital events aligned to a Global Event Strategy. The MC will help plan, schedule, set-up, drive demand to and execute events.
Your core day-to-day responsibilities include:
Event Consultation: supports a wide array of digital events and event platforms. Trains marketers on these platforms and prepares the event go-lives through dry-runs and technical checks. Explores news ways to improve digital event delivery and customer experience.
Pre-Event: Plans event execution by collating content assets and reviews with Event owner. Supports digital video production and ensures that all logistics surrounding the event are successful.
Event Execution: in coordination with the event owner, this role runs the events behind the scenes via the appropriate platforms.
Post-Event: Confirms post event emails are delivered and reports on event issues, analyses and prepares event insights to measure the effectiveness of the event.
- Demonstrated understanding of virtual event marketing and the associated tools and technologies associated with these events.
- Proven skills in written and verbal communications
- Intermediate to advanced project management strategies and tools
- Basic business, systems, and process analysis
- Ability to articulate and evangelize services with stakeholders
- Relationship management, collaboration and conflict resolution skills
- Bilingual / Must know Japanese (written and verbal competency)
- University degree preferred.
- 2 years or more experience with marketing communications (agency or client side) with a focus on project management / event planning / marketing of onsite or (preferred) virtual events.
- Self-starter – Have a proactive attitude and a desire to find creative solutions.
- Team player – Focus on winning as a team rather than individually. Be cooperative and collaborative.
- Open-minded – Be able to work effectively across different teams and personalities. Be flexible and adaptable.
- Detail-oriented – Treat the work as your own and be able to analyze.
- Cool-headed – Be patient and even tempered.
- Drive for results – Be tough and persistent, and know when to research vs. when to make a quick decision.
- Client service oriented – Be positive and optimistic.