Job Description:

As a Campaign Quality Assurance Analyst, you will validate that client’s digital media campaigns have been configured to specification in both the test and production environments. You will review the campaign strategy outlined in the client request and validate the campaign settings together with the campaign execution specialist, creative assets, and audience targeting have been configured in accordance with platform and product capabilities. Working with internal cross-functional teams, you will provide level 1 triage support to troubleshoot campaign issues and identify preventative measures.

Key Responsibilities:

• Collaborating with team members to monitor campaign quality and ensure launch best practices are being followed.
• Leveraging your time and process management skills to efficiently execute the workload.
• Harnessing your analytical and attention to detail skills to conduct rigorous problem solving.
• Making a positive impact on process and automation by suggesting areas of improvement.
• Monitoring the campaign ticketing queue and prioritizing tickets for daily implementation.
• Implementing strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting.
• Conducting a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation.
• Troubleshooting various aspects of campaign setup, including creative setup and audience targeting, to determine the cause of the issue and a resolution path.
• Collaborating with Campaign Management Leads and the Marketing Automation Lead to provide QA process enhancement recommendations that improve workflow and the user’s campaign implementation experience.

Qualifications:

• At least 1 to 3 years of experience using Salesforce Marketing Cloud.
• Hands-on experience with project management tools like TFS, JIRA, ServiceNow, Hubspot, Zendesk, CRM, or Zoho.
• Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager), and understanding of ad tags, tracking pixels, and creative formats.
• Meticulous attention to detail for accurate campaign setup.
• Proficiency in conducting thorough QA checks.
• Must be willing to work on a shifting schedule.