The Regional Program Lead plays a crucial role in supporting and enabling local “last mile” marketing execution through centralized marketing services. This role has a positive impact on the business by providing expertise in marketing tools, engines, and campaigns. Here are the key details:
- Support and enable local “last mile” marketing execution through centralized marketing services.
- Provide expertise in marketing tools, engines, and campaigns.
- Ensure end-to-end planning, execution, and analysis services with positive results for key performance indicators.
- Ensure seamless campaign execution across different systems and tools, delivering a great experience for customers and partners.
- Service Management: Take overall accountability for campaign deliverables and act as the single point of contact for the client’s Field Service.
- Hiring & People Management: Be responsible for all marketing service desk employees in the region, including retention, training, and development.
- Service Deployment & Readiness: Drive service quality, consistency, and innovation through sharing best practices and active participation in the marketing services community.
- Business Development: Support the client’s Field Services in promoting opportunities with stakeholders and collaborate with the CMO to promote this service to internal and external stakeholders.
- Proven skills in written and verbal communications.
- Intermediate to advanced project management strategies and tools.
- Basic business, systems, and process analysis.
- Demonstrated understanding of marketing communications vehicles, tools, and execution, both online and offline.
- Ability to articulate and evangelize services with stakeholders.
- Relationship management, collaboration, and conflict resolution skills.
- University degree.
- 3-5 years of solid marketing communications (agency or client-side), business operations, or business consulting experience.
- People/team management experience is preferred but not required.
- Self-starter: Proactive attitude and a desire to find creative solutions.
- Team player: Focus on winning as a team and be cooperative and collaborative.
- Open-minded: Ability to work effectively across different teams and personalities, being flexible and adaptable.
- Detail-oriented: Treat the work as your own and have strong analytical skills.
- Cool-headed: Patient and even-tempered.
- Drive for results: Persistent and know when to research versus making quick decisions.
- Client service-oriented: Positive and optimistic attitude.
Overall, the Regional Program Lead is responsible for ensuring effective marketing campaign execution, managing the marketing service team, driving service quality and innovation, and supporting business development efforts.