• The Social Paid Manager (Performance) is responsible for coordinating, briefing, and improving the actions of paid social, listening, and data insights analytics.
• The role involves driving social growth and managing the reporting strategy and output for a high-profile flagship technology account.
• The main focus is to build fans, drive engaging conversations, improve brand perception, and help UK professionals develop their digital skills in the technology space.
• The Social Paid Manager is responsible for briefing, planning, executing, managing, and optimizing paid social media across multiple platforms, such as Meta, Twitter, LinkedIn, and TikTok.
• They will filter and present paid social recommendations aligned with client priorities and best practices, including promoting organic social content and in-feed advertising.
• The manager will create campaign measurement plans in partnership with the agency’s Media, Content, and Data Strategy teams and monitor and optimize paid social campaigns on a daily and weekly basis.
• They will provide paid social media optimization recommendations and oversee the execution of all paid social media campaigns as the voice of the brand.
• The Social Paid Manager reports to the Social Command Center Lead and coordinates briefing for agency teams responsible for strategy, paid media, analytics, and performance.
• They work closely with the Content Lead and Operational Lead to ensure growth and consistency in social media efforts.

Key Responsibilities:

• Act as the day-to-day point of contact for all Social Command Centre (SCC) paid media and analytics reviews and serve as the voice of the regular reporting assemblies.
• Deliver high-performing paid social campaigns across platforms, adhering to timelines and achieving set KPIs.
• Ensure timely and high-quality reporting with clear and insightful narratives, along with actionable next steps.
• Create and implement a test and learn strategy to continuously improve performance and learning.
• Identify advocates and key influencers to engage with and participate in conversations happening outside owned channels.
• Share best practices for social media ads across channels to support the Content teams.
• Stay informed about competitors’ activities across paid social.
• Manage relationships with platform partners (Meta, Twitter, LinkedIn, TikTok) and identify new opportunities and solutions.
• Establish a framework for feedback collation and presentation to Social Media Marketing clients and other agency teams.
• Collaborate with the Social Operations Lead and Social Content Lead to provide insights and recommendations for community health reports.

Essential Experience:

• Experience at an agency or managing paid social media activity for a large brand, with a focus on reporting and providing actionable insights.
• Preferably, experience with a tech brand across both B2B and B2C audiences.
• Hands-on experience with multiple social platforms and a strong understanding of their capabilities.
• Excellent command of the English language with outstanding written communication skills and the ability to adapt tones of voice for different audiences.
• Proficiency in publishing tools, with experience in Sprinklr being a plus.

Desired:

• Personal interest in technology and the tech industry.
• Knowledge of digital accessibility best practices.
• Paid media experience.