• The Social Paid Manager (Performance) is responsible for coordinating, briefing, and improving the actions of paid social, listening, and data insights analytics.
  • The role involves driving social growth and managing the reporting strategy and output for a high-profile flagship technology account.
  • The main focus is to build fans, drive engaging conversations, improve brand perception, and help UK professionals develop their digital skills in the technology space.
  • The Social Paid Manager is responsible for briefing, planning, executing, managing, and optimizing paid social media across multiple platforms, such as Meta, Twitter, LinkedIn, and TikTok.
  • They will filter and present paid social recommendations aligned with client priorities and best practices, including promoting organic social content and in-feed advertising.
  • The manager will create campaign measurement plans in partnership with the agency’s Media, Content, and Data Strategy teams and monitor and optimize paid social campaigns on a daily and weekly basis.
  • They will provide paid social media optimization recommendations and oversee the execution of all paid social media campaigns as the voice of the brand.
  • The Social Paid Manager reports to the Social Command Center Lead and coordinates briefing for agency teams responsible for strategy, paid media, analytics, and performance.
  • They work closely with the Content Lead and Operational Lead to ensure growth and consistency in social media efforts.

Key Responsibilities:

  • Act as the day-to-day point of contact for all Social Command Centre (SCC) paid media and analytics reviews and serve as the voice of the regular reporting assemblies.
  • Deliver high-performing paid social campaigns across platforms, adhering to timelines and achieving set KPIs.
  • Ensure timely and high-quality reporting with clear and insightful narratives, along with actionable next steps.
  • Create and implement a test and learn strategy to continuously improve performance and learning.
  • Identify advocates and key influencers to engage with and participate in conversations happening outside owned channels.
  • Share best practices for social media ads across channels to support the Content teams.
  • Stay informed about competitors’ activities across paid social.
  • Manage relationships with platform partners (Meta, Twitter, LinkedIn, TikTok) and identify new opportunities and solutions.
  • Establish a framework for feedback collation and presentation to Social Media Marketing clients and other agency teams.
  • Collaborate with the Social Operations Lead and Social Content Lead to provide insights and recommendations for community health reports.

Essential Experience:

  • Experience at an agency or managing paid social media activity for a large brand, with a focus on reporting and providing actionable insights.
  • Preferably, experience with a tech brand across both B2B and B2C audiences.
  • Hands-on experience with multiple social platforms and a strong understanding of their capabilities.
  • Excellent command of the English language with outstanding written communication skills and the ability to adapt tones of voice for different audiences.
  • Proficiency in publishing tools, with experience in Sprinklr being a plus.


  • Personal interest in technology and the tech industry.
  • Knowledge of digital accessibility best practices.
  • Paid media experience.
Work Set-up: Work-from-home
Work Specification: Full-time
Work Location: Manila
Salary Range: Salary Negotiable

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