JOB SUMMARY
The Senior Content Specialist is responsible for leading the creation and execution of compelling, high-quality content across platforms. This role involves strategic content planning, development, and optimization to drive engagement and achieve business goals. The ideal candidate will have a strong background in content strategy, exceptional writing and editing skills, and the ability to manage multiple projects in a fast-paced environment.

KEY RESPONSIBILITIES

• Content Strategy Development

  • Develop and implement comprehensive content strategies that align with company objectives and target audience needs.
  • Conduct content audits and gap analyses to identify opportunities for improvement and innovation.

• Content Creation and Management

  • Write, edit, and proofread content for websites, blogs, email campaigns, and print materials.
  • Ensure all content is consistent with the brand voice, style, and tone.
  • Collaborate with designers and team members to produce content.

• Project Management

  • Manage content projects from conception to completion, ensuring timely delivery and high quality.
  • Coordinate with internal and external stakeholders to ensure alignment with business objectives.

• Leadership and Mentorship

  • Mentor junior content specialists and provide guidance on best practices.
  • Lead brainstorming sessions and provide creative direction to the team.

• Research and Innovation

  • Stay up-to-date with industry trends and emerging content formats.
  • Conduct research to support content creation and provide insights for strategic planning.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in content creation, strategy, and management.
• Proven track record of producing high-quality content.
• Strong understanding of SEO principles.
• Excellent writing, editing, and proofreading skills.
• Proficient in content management systems and marketing automation tools.
• Ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and communication skills.

Preferred Qualifications

• Experience in a leadership or mentorship role.
• Gaming industry experience is a plus.
• Knowledge of analytics tools such as Google Analytics.
• Familiarity with multimedia content creation (video, graphic design).