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Awareness is the first stage in the sales funnel. Awareness pertains to the knowledge of your market about your brand. In creating Awareness, businesses do a lot of programmes and activities to create a buzz so people will know about their brand and their offerings.
Website marketing is one of the activities that businesses do to create awareness about a business’ offerings. It is creating a website with Web pages that contain all the information about the business. A website must be optimized in order for it to be searchable on Google, and this is called SEO.
SEO, or Search Engine Optimization, is the process of improving the quality of your website so that the likelihood for Google to show it in the users’ search results is high. Your goal as a business is to make sure that the ranking of your brand in Google searches is high because of its positive impact on your business.
Here are a few of the positive effects of having good SEO on your business:
It maximizes accidental exposure. There are a lot of people who search for products and services online, and if your SEO is good, your chance of being seen by the clients is high.
Improved Customer Experience. Even if it’s still in the pre-purchase stage, it’s already part of your customer experience, and if your SEO is good, it means that your website is user-friendly and your client’s interest in your product is stimulated.
Increased Sales. Due to good SEO, your chance of generating more sales is high.
Increased profit. If more sales are generated, the higher the profit will be.
SEO is not an easy thing to do. It requires knowledge, skill, and hard work. Unlike Search Engine Marketing, SEO is free of charge, which is why your business needs to exert a lot of effort. There are companies like Collarfinder that help businesses improve their SEO. It’s costly, but the impact is good. Thus, companies should start investing in SEO in order to succeed.